About Trusty & Associates
About Us | Communications | Market Research | Photography | Public Relations
Trusty & Associates was formed in 1982 by the husband and
wife team of Steve & Suz Trusty. What began as a consulting business to the
retail and wholesale lawn and garden trade has grown into a full service public
relations/communications/market research firm. Each of the principals has over
40 years experience in the Green Industry. Trusty & Associates accommodates the
needs of numerous long-term clients and is poised to assist new clients in
maximizing their full market potential.
- Develop and provide articles for
trade and consumer publications.
- Develop and coordinate public relations media contact.
- Develop and provide press releases for trade and
- Develop company and product specific brochures for
- Develop press packets for conference and trade show
use and for company and product introduction to targeted media.
- Develop newsletters and audio-visual productions.
- Develop website content.
- Photograph products and events for inclusion in PR
efforts and for news articles.
- Write speeches and develop PowerPoint presentations
- Formulate and implement marketing plans for businesses
- Focus Group Research - Numerous clients. Targeted
focus group projects have included golf course superintendents, lawn care
operators, commercial nursery and floriculture growers, greenhouse
operators, arborists and vegetable growers.
- Target Market Research - Lawn and garden product
manufacturers and distributors.
- Product Development Research - Horticultural and
agricultural new product introduction.
- Distribution Channel Studies - Agricultural &
horticultural product manufacturers.
- Ad Testing Research - Obtain feedback from potential
readers on advertising concepts.
- Survey Research - Full service survey research for
- Operations Effectiveness Assessments - Assess
efficiency and effectiveness of operational aspects of facility, operations
Meeting Planning/Event Coordination
- Sports Turf Managers Association - Provided full
service association management.
- Foundation for Safer Athletic Field Environments -
Provided full service management.
- Group of Garden Product Manufacturers - Coordinate
credit information exchange and arrange, organize and conduct annual
- Lawn & Garden Distribution Companies - Served as trade
- Garden Writers Association of America - Served as
trade show manager.
- Garden Group, Inc. - Coordinated marketing,
merchandising, buying & advertising programs.
- Nebraska Association of Nurserymen - Served as
- Barbershop Quartet Society/Central States District -
Served as Conventions Chairman.
- Establish procedures and guidelines for personnel
- Develop and assist with implementation of personnel
- Assess status of staff training and assess
developmental program efficiency.
- Write and produce training videos.
- Contributing editors to the new
SportsField Management Magazine.
- Currently L & G Correspondents for Nursery Retailer
- Author of “Trusty Tips®” a monthly column for a
- Contributing author on numerous Gardening & Marketing
- Author of hundreds of articles to trade and consumer
- Numerous national writing and photography awards.
- Hosted “How Does Your Garden Grow,” a live
2-hour radio show on Nebraska Radio Stations for 8 years.
- Hosted “Connections,” a live one-hour TV Show
broadcast internationally on RFD TV.
- Contributing Editor of “Lawn & Garden Marketing”
Magazine - 3 years.
- Author of Trusty Tips® for local radio and TV
- Author of “Garden Tips from the Pro’s,” an
Ortho Gardening Book.
- Turf & Ornamental Communicators Association -
- Project EverGreen - Board Member.
- Garden Writers Association.
- Iowa Nursery & Landscape Association.
- Western Nursery & Landscape Association.
- Iowa State University Alumni Association.
Contact us at: Steve@Trusty.bz
Trusty & Associates Home